Brand Positioning
To study the brand image and its differential positioning in the competitive arena;
Brand Experience
To capture in depth the overall experience of the consumer with the brand and its products/services;
Brand Stretching
To understand how far to consider extending the brand’s territory;
Synopsis
To analytically identify consumer behavioral clusters in various categories, analyzing transactional Big Data (loyalty cards, purchase cards, e-commerce);
Brand Positioning
To study the brand image and its differential positioning in the competitive arena;
Brand Experience
To capture in depth the overall experience of the consumer with the brand and its products/services;
Brand Stretching
To understand how far to consider extending the brand’s territory;
Synopsis
To analytically identify consumer behavioral clusters in various categories, analyzing transactional Big Data (loyalty cards, purchase cards, e-commerce);
