Brand Positioning

To study the brand image and its differential positioning in the competitive arena;

Brand Experience

To capture in depth the overall experience of the consumer with the brand and its products/services;

Brand Stretching

To understand how far to consider extending the brand’s territory;

Synopsis

To analytically identify consumer behavioral clusters in various categories, analyzing transactional Big Data (loyalty cards, purchase cards, e-commerce);

Brand Positioning

To study the brand image and its differential positioning in the competitive arena;

Brand Experience

To capture in depth the overall experience of the consumer with the brand and its products/services;

Brand Stretching

To understand how far to consider extending the brand’s territory;

Synopsis

To analytically identify consumer behavioral clusters in various categories, analyzing transactional Big Data (loyalty cards, purchase cards, e-commerce);

Empower your marketing actions

Crea MC